Win and reward customers in the online banking channel as one in three consumers is interested in Cashback in their online banking application. 70% of users expect easy handling with just one click and no interruption of the shopping experience.
We help brands to win and retain high-value customers by opening up a new and exciting marketing channel through banks.
High conversion rates combined with low cost per acquisition (CPA) result in revenue growth for both digital and brick-and-mortar retailers.
Acquiring and retaining loyal, new customers in competitive markets can be challenging:
• High-reach advertising is expensive
• Increasing banner blindness
• High scatter loss due to inefficient targeting
• Complex or limited control over ad placements
• Fleeting campaign effects: customers make one-time purchases
• Resource-intensive brand awareness measurement
• Inaccurate success measurement due to "end of cookies" challenges
Indeed, the search for Cashback offers has increased significantly since May 2022, driven by rising inflation rates. Cashback is easily understood by everyone, unlike points or rewards, as the reward can be used freely. No waiting time for point thresholds or specific items.
Cashback customers are a financially empowered target audience, with Millennials particularly enjoying Cashback as a form of reward. Furthermore, users of online banking platforms show a high interest in Cashback offers within their banking applications.
Reward your customers with Cashback through the Etvas SaaS platform for card-linked offers. We match brands with online banking users based on anonymised card transaction data that reflects their purchasing behaviour. This results in high conversion likelihood. Whether they shop online or at the point of sale, with Etvas Cashback, we target interested customers with relevant offers. Your Cashback offers are displayed in a privacy-compliant manner within the secure environment of online banking.
Win and reward customers quickly. No implementation is required. You simply register on our Etvas platform.
We also provide support with crafting offer texts, Cashback amounts, and creating visual materials.
• Revolutionise your marketing mix with Etvas' purchase intelligence.
• Utilise a new, unique targeting approach based on consumer purchase behaviour.
• Minimise your scatter losses and reach interested prospects and customers.
• Offer tangible savings on beloved brands through Cashack.
• Pay higher Cashbacks and delight your customer base.
• Build your positive brand image through exceptional purchasing experiences.
• Leave traditional affiliate marketing behind and explore new possibilities.
Secure exclusive access to customers in the digital channels of banks, financial service providers, and fintechs. Reach new and existing customers for increased growth.
The banking channel offers low competition, targeting consumers at the "moment of truth" - they are engaged with their income and expenses. Compared to traditional display ad networks, you'll benefit from:
• Free impressions and clicks
• Higher conversion rates
• Performance-based payment model: Pay-per-Transaction.
Leverage the opportunity to generate a multitude of additional touch points:
• Reach potentially 42 million German consumers.
• 6.5 billion card transactions counted in Germany 2020. Trending upwards: +24.9% in 2021.
• On average, each German consumer owns 1.9 cards.
Be among the first in the German market to unlock the potential of highly targeted campaigns based on transaction data. With the unique Etvas SaaS platform for card-linked offers.
Increase in revenue
Win customers with high CLV! Increase customer satisfaction & loyalty.
Higher profit margins
Higher profit margins through a high Customer Lifetime Value.
Full flexibility in targeting: order quantity, order value, specific time period, and more.
Great customer experiences
Best UX for your customers with just 1 click, no tracking link required.
Optimal ad placement
Offer control via dashboard and A/B tests. Placement in secure online banking environment.
Fair billing model
Effective budget utilisation: Pay-per-transaction, free brand awareness.
Intuitive self-service or support from our customer success manager.
No risk, but great opportunity: free trial before scaling.
Increased brand awareness and larger customer base - leading to higher revenue.
Higher profit margins achieved through a higher customer lifetime value.
High conversion rates, high ROAS with low CPA. Only pay for real customers.
No implementation required: Rapid market entry.
"Etvas allows us to diversify our growth marketing efforts with minimal effort and tap into new customer segments. The Cashback technology also has the benefit of only paying for relevant traffic and provides us with well-controlled return on ad spend (ROAS)."
Brand Manager Germany, Felyx
Free trial period
SaaS: No installation required
Success-based payment model
No cookies required
Analytics & Market Insights
Self-Service + Success Manager
Positive brand experiences
Free, no-obligation testing phase
Exclusivity for the first partner in their category
Fair billing model
CPA (Cost Per Acquisition) = Cashback amount + 20% of the paid-out Cashback
Any number of offers
One license for all
Unlimited number of users
No cancellation periods