Hamburg, 23.2.2021: Hamburg-based fintech startup Etvas, that offers personalized value add services to customers of banks and insurance companies via its marketplace, secures 1M seed investment. The AI-based technology platform for value-added services is already used by Sparkasse Bremen.
For example, Commerzbank subsidiary Main Incubator recently joined High-Tech Gründerfonds, Plug and Play and Sparkasse Bremen in a seven-figure financing round for Hamburg-based fintech startup Etvas. Etvas has developed a platform that brings value-added services to banking and insurance customers and can be used via a single interface. "Against the backdrop of rapidly changing customer needs, banks in particular are looking for ways to differentiate themselves in markets with a high density of banks, such as in Germany, as their core products are usually very similar," says Alena Kretzberg, Divisional Board Member Digital Banking & Comdirect at Commerzbank.
Sören Timm on personalized user experience, intuitive interfaces, creating value-added service ecosystems, and why partnering with fintechs can be a smart choice for a bank.
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In this article, Hamburg Startups reports on the cooperation between Etvas GmbH and Die Sparkasse Bremen AG .
Etvas is a marketplace for additional services. The platform connects providers of value-added services with banking and insurance customers. Customers would receive personalized services, which would improve customer loyalty with G-Data (Website) as a starting partner.
The insurance industry has come under pressure in recent years. With the success and increasing ubiquity of technology, companies are being forced to revise their strategy to keep pace with the challenges ahead. Compliance, regulatory and legal functions are pushing the insurance industry to do more with less without compromising on value. On a global level, regulators are primarily concerned with ensuring data privacy, as this is the only way to mitigate the risks associated with inaccurate data collection, storage, use and handling, but on the other hand, to give consumers back control over personal data.