Initiatives to bring new services in front of customers usually get stuck in decision limbo due to uncertainty. Choosing which services to bring can be a shot in the dark - the process is complex and oftentimes there's little capacity to properly plan for it. Additionally, the implementation of such programs is difficult due to the sheer number of options available.

We have created a process to de-risk Value Added Service Program initiatives. We bring forward our market and consulting experience and combine it with your deep customer understanding and our technical capabilities. The result is a comprehensive view of what your customers want and how you can bring it in front of them.

Our Advisory Service aims to provide answers to 4 critical aspects of a value-added services implementation program, keeping in mind the end goal - adoption from your customer base.

From our hands-on experience, the best results are obtained when the following process is followed:
1. Workshop to high-level scope of the initiative, value proposition, customer segments, potential services, challenges, etc.
2. Sourcing and selection process to shortlist and get detailed information about the best services.
3. Validate buying intent for shortlisted services with customers.

In this conversation, we combine within 1-day our decades of experience to get a comprehensive understanding of your goals, your customer's needs, and how your Value Added Service Program will work to deliver the expected business results.

Our way of getting the best result in this stage is:
- Initial sourcing - Based on your targeted customer segment, we research and select from the hundreds of services available about 20-50 services that can be a fit.
- Shortlist - We review the list with your services team and further reduce the list to 3-5 which get more in-depth research.
- Due diligence - During the research we contact the shortlisted service providers and we initiate a due diligence process according to the Etvas Service Quality Framework™ to manage reputational risk for your business. 
- Financials - We also obtain initial pricing, contracting, and technical implementation information to accurately inform a roll-out plan.

How many of our customers will buy these services?

Typically, launching new services to a customer base can be a little bit like a blind date - you kind of know what to expect, but you can never be sure. The outcome of this phase is a documented and informed response to this question.

Our way to increase the success rate is by testing the appeal and commercial viability of the shortlisted services with your target customers.

At the end of the Etvas Customer Success Advisory Service you'll get a comprehensive package that includes all the info required to have a solid foundation for your Value Added Services Program and enable a successful implementation with great ROI.